TikTok Shop, explained by people running real shops.
Platform changes, profit math and creator strategy for US brands. No hype, sources linked.
TikTok Shop changes in 2026: every update US sellers need to know
Account Health Rating, posting limits, commission cuts, GMV Max costs, Smart Promotion, fee changes, logistics and the October 2026 enforcement policy, with what each means for your profit.
Read the guide →The TikTok Shop halo effect: how TikTok lifts your Amazon and Shopify sales
TikTok Shop GMV is only part of the return. Many viewers buy on Amazon or your own store. Here is how the halo effect works and how to measure it properly.
TikTok Shop content and listing rules in 2026: what beauty and supplement brands can still say
TikTok Shop now scans listing images, titles and LIVE claims. Here is what changed in the 2026 content and listing policies, and how to brief creators so they do not cost you the account.
TikTok Shop SEO: how to rank in TikTok search in 2026
Search is the most under-used sales channel on TikTok Shop. It keeps selling after a viral video cools. Here is how to rank your products in 2026.
How the TikTok Shop algorithm works in 2026: GMV per view, early clicks and search
Views do not equal sales on TikTok Shop. The algorithm rewards content that sells per view, and search works differently from the feed. Here is what that means for your brand.
GMV Max ROI is inflated. Here is how to run a holdout test
GMV Max is the only ad system left on TikTok Shop, and its reported ROI flatters you. A simple holdout test shows what your ads actually add.
TikTok Shop affiliate commission cuts (June 2026): how to keep creators posting
In June 2026 TikTok Shop cut affiliate commission caps in its biggest categories. When everyone pays the same, creators stay with brands that support them. Here is how.
Smart Promotion on TikTok Shop: the fee on all your GMV, and how to protect your margin
Smart Promotion quietly changed how TikTok Shop funds discounts. It charges on all your GMV, not just promoted products. Here is how it works and how to keep it from eating your margin.
TikTok Shop fees in 2026: what a $100K month really costs a US brand
The referral fee is the smallest part of what TikTok Shop costs you. Here is the full 2026 stack for a US brand, with a worked $100K month.
TikTok Shop Seller Enforcement Policy (October 2026): fund holds, AHR thresholds and connected accounts
On October 6, 2026 TikTok Shop published a new Seller Enforcement Policy. Here is what changes for US brands: fund holds, Account Health Rating thresholds, connected accounts and buyer data rules.
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