Founder & CMO
We run your TikTok Shop the way owners would.
SocioTik is led by Raafiq Soomro, Founder and CMO, and Umair Ahmed, Co-founder and CEO. We work with US brands that want TikTok Shop to make money, not just noise. We protect profitability, control operational risks and build sustainable growth, and every client works with the founders directly.
UA
Co-founder & CEO
Umair Ahmed
15+brands worked with
$2M+GMV generated for client brands
7,500+creators on retainer, activated with brands
12,000+creator videos posted and tracked
Raafiq's story
From Amazon margins and supply chain to profit on TikTok Shop.
Where I started
Amazon wholesale
Years of product research, sourcing, supplier and supply chain work, where every decision lives or dies on margin and stock. It taught me to look at the bank balance before the sales chart.
The shift
TikTok Shop
I moved into TikTok Shop and saw how quickly a big sales month can hide thin margins, empty stock and creators who stop posting. The brands that lasted were the ones run like a business, not a campaign.
September 2025
SocioTik
So I built SocioTik: one accountable team that runs the whole shop, protects profit and stock, and builds systems the brand keeps. US brands only, six a quarter, and only in categories where we have already scaled brands to seven figures.
How I work
Four things you can hold me to.
01
Transparency
You see the real numbers every week, including the ones that do not flatter us.
02
Milestones before deadlines
Goals and dates are agreed in writing, and the aim is to hit them early.
03
Profit first
A strong root before big numbers. Growth that loses money is not growth.
04
Systems you keep
If you ever leave, your creators, processes and content keep working for you.
What I will never do
Four promises that keep the relationship honest.
- Promise you a viral video
- Report numbers I know are inflated
- Take a fee for work I cannot deliver
- Lock you into a long contract
6 new brands a quarter ยท 4 spots open
Let us look at your numbers together.
Book your free profit check
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