TikTok Shop profit calculator: see what you would actually keep.
Free samples turn into creator videos, videos turn into orders, then GMV Max adds paid sales. This calculator takes every cost out so you see profit, not just GMV.
Estimates only, before overheads. Sample cost assumes product cost plus $6 shipping. Your profit check replaces these with real category data.
Why your GMV and your profit tell different stories.
Samples are a real cost
Every free sample costs product and shipping. If only a small share of creators post, the cost per video climbs fast. That is why we report sample to video rate.
ROAS is not profit
A 3x return on ad spend can still lose money once product cost, fees and commissions come out. Push the ROAS slider down to 2x and watch what happens.
2026: GMV Max now counts your costs
In May 2026 TikTok announced that GMV Max performance would factor in affiliate commissions, coupons and platform fees, so campaigns may look less profitable than before. Source: The Keyword
Fees change, so check yours
The standard US referral fee has been reported around 6% for most categories in 2026, plus payment processing. Rates vary by category and promotion, so confirm yours in Seller Center. Source: EcomBrainly
Get this calculation with your real category data.
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