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TikTok Shop fees in 2026: what a $100K month really costs a US brand
The referral fee is the smallest part of what TikTok Shop costs you. Here is the full 2026 stack for a US brand, with a worked $100K month.
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Smart Promotion on TikTok Shop: the fee on all your GMV, and how to protect your margin
Smart Promotion quietly changed how TikTok Shop funds discounts. It charges on all your GMV, not just promoted products. Here is how it works and how to keep it from eating your margin.
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