TikTok Shop sells on TikTok. It also lifts your Amazon and Shopify sales.
Many people who watch your creators never buy inside TikTok. They search your brand on Amazon or Google, or go straight to your store. That lift is real revenue, so we measure it next to TikTok GMV, so you see the full return on every creator and every ad dollar.
Three places TikTok pays you back.
Amazon
Branded searches and sales on Amazon rise in the weeks after a TikTok push, because shoppers trust the store they already use.
Shopify
More direct and organic visits to your own store, and more first-time customers you can sell to again by email and SMS.
Higher branded search volume as your videos spread, which also lowers what you pay for branded ads elsewhere.
What TikTok sold outside TikTok.
TikTok Shop's own Off-site performance report, week of October 18 to 24, 2026, 14-day view attribution. It tracks sales on the brand's own website driven by TikTok; Amazon lift is tracked separately. Store names hidden, numbers untouched.
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Read the full story
Read the full storyNot a guess. A weekly number.
TikTok only reports what sells inside TikTok. We put the other channels next to it, every week, on the same page as your profit.
- A baseline for Amazon, Shopify and branded search before we start
- Branded search volume on Amazon and Google, week by week
- Direct and organic Shopify traffic and new customers
- Lift compared against weeks with and without TikTok pushes
- One blended view of what TikTok really returned
About the halo effect.
Does every brand get a halo effect?+
Most brands with a presence on Amazon or their own store see some lift, but the size depends on product, price and how searchable the brand is. The profit check gives you a realistic view before you commit.
Can you prove the lift came from TikTok?+
We compare weeks with and without TikTok pushes against a baseline set before we start. It is not perfect attribution, but it is far closer to the truth than TikTok GMV alone.
Do I need to be on Amazon?+
No. The lift also shows up on your own store and in branded Google search. Amazon is simply where it is often easiest to see.
See what TikTok Shop could add across all your channels.
Book your free profit checkAsk us anything about TikTok Shop.
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