Creator-led Drinks Brand name kept private

How we built a US drinks brand to $217K in 30 days, 84% of it from affiliates.

$217.1Ktotal GMV

$182.6Kfrom affiliates

4.7Kvideos posted, up 10.5%

22.3Mvideo views

The result

$217.1K in 30 days, $182.6K of it from affiliates, across 16.3K orders.

What we did

Affiliate-first engine: 140.5K outreach messages and 59.7K creators reached, with 2K activated in the month.
Samples for creators who sell: Sample approval rose 76.7% to 26.12%, and 92.51% of approved creators posted.
Repeat posting: Briefs with several angles per creator lifted output to 2.3 videos each and 4.7K videos in total (+10.5%).
Free reach: 22.3M video views and $80.8K of earned media value the brand did not pay for.

The proof

We take on 6 new brands a quarter

See what this could look like for your brand.

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