ScaleBeauty and personal careBrand name kept private
How we took a US beauty brand to $963K a month, with creators driving half of it.
$963.8KGMV in 29 days
57,686orders, up 15.56%
98.6Mcreator video impressions
4.7 / 5shop health, 92nd percentile
The situation
At close to $1M a month in one of the most competitive US categories on TikTok Shop, the job is adding volume without letting shop health, fulfilment or creator quality slip. At this size, small mistakes get expensive fast.
The result
$963.8K GMV in 29 days from 57,686 orders, with $483.2K of it coming from creator content.
What we did
Creator pipeline at volume
270.1K outreach messages and 95.1K creators reached in 30 days, screened on sales history before a single sample left the warehouse.
Samples that turn into videos
6K samples shipped with scripted briefs, which turned into 10.1K videos from 4.6K creators and 98.6M impressions.
Brand content alongside creators
We ran the brand's own LIVE and video next to the creator program, adding $258.5K, while creator LIVE more than doubled.
Shop health protected while scaling
Stock and fulfilment were planned around every push, keeping shop health at 4.7 out of 5 (92nd percentile) and logistics at a perfect 5.0.
The proofView full sizeSeller Center, Oct 1 to 29, 2026, and creator dashboard, Sep 28 to Oct 27
View full sizeCreator funnel: 95.1K creators reached, 10.1K videos by 4.6K creators, 98.6M impressions, 58.7K ordersView full sizeCreator program, Sep 28 to Oct 27. 68.1M video views (+38.4%), $295.9K earned media value (+31.4%), 10.1K videos posted.
What it meant
Orders grew 15.56% and customers 15.93% month over month, so the shop kept reaching new buyers at scale without leaning on discounts.
No single channel carries the shop. Creators, the brand's own LIVE and video, and shop tab and search each pull real weight, and shop health sits in the top 10% of the category.
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